BRAG.
The marketing book for B2B industrial businesses.

You're not a best-kept secret. You're invisible

A practical guide to marketing in B2B industrial businesses, where visibility, credibility, and commercial thinking actually matter. Written for marketers, business owners, and leaders inside engineering firms, manufacturers, defence suppliers, and energy operators.

BRAG: For Industrial Businesses Done Being the World's Best-Kept Secret. By Jacqui Daley. October 2026.

Written by Jacqui Daley. Published by The Measured Marketer. $39.95 AUD. Paperback, eBook, audiobook.

BUY THE BOOK ($39.95AUD)

If your customers can't find you, you're not losing work to better businesses. Just louder ones.

Most B2B industrial businesses are doing exceptional work, and saying very little about it. Capability is not the issue. Visibility is. In long sales cycles, technical buyer environments, and procurement-led markets, the businesses that get shortlisted are the ones that show up clearly when buyers go looking.

This is not about making more noise. It is about making marketing make sense.

Three ways to get the book

Prefer a book in your hands, listening on the road or reading on your device? BRAG is available in three formats. Choose the one that works for you.

Paperback

The original BRAG experience.

Get your hands on a physical copy of BRAG: For industrial businesses done being the world's best-kept secret.

Order directly through BRAG.CLUB and have your copy delivered to your door.

BUY NOW

Audio Book

Take BRAG wherever you go.

On the road, between meetings or travelling to site? Listen to BRAG, narrated by Jacqui Daley herself.

Available through major audiobook platforms, including Audible, Spotify, Apple Books, Google Play Books, Audiobooks.com, Libro.fm and more.

eBook

All the BRAG, wherever you read.

Prefer to read on your phone, tablet or eReader? The digital edition gives you access to BRAG wherever you are.

Look for BRAG through these popular eBook retailers and platforms including Amazon Kindle, Apple Books, Kobo, Barnes & Noble, ebooks.com and more.

This book is written for you if...

This is not a book for consumer brands or SaaS startups. It is written for the businesses that design, build, manufacture, and maintain the infrastructure, technology, and capability that underpins everything else.

You inherited the marketing role, or built it from scratch
You are expected to "just post something" without clear direction
You are trying to prove marketing's value internally, often as a team of one
You are a business owner who knows marketing should be doing more
You operate in long sales cycles, technical markets or procurement-led environments
If you work in manufacturing, engineering, defence, energy or complex B2B, this book was written for you

Industry runs on standards. Marketing now has one.

Every part of an industrial business operates to a standard. ISO 9001. AS/NZS 4801. Defence specs. Energy regulations. The work is held to a structure that earns trust, defends decisions, and stands up to audit.

Marketing has not had one. BRAG is built to be it.

The book lays out the standard in two parts and a bonus BRAG blueprint, structured the way industry already thinks.

PART ONE

Foundations.

The strategic groundwork. Six chapters.

Chapter 1: Marketing in the Industrial World. Context, supply chains, STEM&M complexity, real buyer journeys.

Chapter 2: Why Your Customers Can't Hear You. Positioning problems, brand invisibility, “best-kept secret” syndrome.

Chapter 3: Know the Market Before You Move. Market research, personas, brand health, qualitative and quantitative research.

Chapter 4: Strategy Before Activity. Business plans, sales alignment, objectives versus tactics, budget foundations.

Chapter 5: Build Your Industrial Brand. Value propositions, positioning, brand identity, when to rebrand.

Chapter 6: Your Website Is Your Global Shopfront. UX, SEO, platforms, credibility elements.

PART TWO

Build Your Marketing Engine.

The operational execution. Seven chapters.

Chapter 7: Build a Stack That Works. LinkedIn, CRM, email, automation, martech stack.

Chapter 8: Content Should Make It Easy To Say Yes. Case studies, capability statements, campaign messaging.

Chapter 9: Tactics That Win Industrial Work. Campaigns, SEM, account-based marketing, trade media, PR, white papers.

Chapter 10: Align Sales and Marketing: from Silos to One Powerful Revenue Engine. Silo busting, lead definitions, sales enablement.

Chapter 11: The Metrics That Matter. Short and long-term metrics, ROI, dashboards.

Chapter 12: Stop Winging It, Start Leading It. Empowerment, executive buy-in, marketing as leadership.

Chapter 13: The AI Advantage (Only If You've Done the Work). How AI amplifies strong foundations, and exposes weak ones.

BONUS

The BRAG Blueprint

A condensed workbook of practical templates, self-audit checklists, and frameworks.

COMING SOON

About Jacqui Daley

Jacqui Daley is a marketing strategist with twenty-five years in marketing, more than a decade of it focused inside industrial and B2B businesses, helping them get clear, get confident, and grow with intent.

She is the founder of The Measured Marketer, established in 2016, and is based in the Hunter region of New South Wales, one of Australia's most significant industrial hubs spanning manufacturing, energy, mining, defence, and heavy industry. From this base, she has worked extensively across Australia with manufacturers, engineering and technical services firms, defence suppliers, and energy and resources businesses.

She has helped manufacturers win multi-million dollar tenders, supported defence suppliers to break into new markets, and worked alongside engineers who would rather solve problems than talk about them (which is why they hired her).

As former Chair of the Hunter Manufacturing Awards and former CMO for the Hunter Defence Taskforce, Jacqui operates at the intersection of marketing, industry, and leadership. She has sat on boards, judged industry awards, represented Australian businesses internationally, and built marketing strategies that have stood up in boardrooms, on factory floors, and in defence procurement meetings.

“I wrote BRAG because I was tired of watching capable businesses stay invisible. Not because they lacked talent. Because no one had shown them how marketing actually works in industries like theirs.”

JACQUI DALEY, AUTHOR AND FOUNDER

What people are saying

“I've rarely felt seen as an industrial CMO. Our cycles are long, buying decisions are complex and our customers demand discretion as much as confidence. BRAG understands all of it, and finally gives the industry the marketing framework it deserves."

Jane Hillsdon, CMO, Birdon

“When it comes to marketing for manufacturers it’s hard not to think of anyone else but Jacqui. Jacqui has dedicated decades of her career to building not only her expertise in this sector, but also her genuine connections and relationships with those on the ground who are working in the manufacturing businesses every day. To see all that knowledge and insight now turn into a book is an incredible achievement and I have no doubt this book will become a go to resource for many marketers for years to come."

Adrienne Donnelly, Admin & Events Manager, HMA

“Having worked alongside Jacqui, I have seen first-hand what sets her apart: her ability to translate a company's existing strengths into genuine opportunities for growth and diversification. Jacqui sees the potential others miss and gives leaders the clarity to act on it.”

Clare Skyes, Co-Lead New.E, Hunter Energy

The book gives you the standard.
BRAG.CLUB keeps you connected to it.

Join BRAG.CLUB, the free community for marketers working in manufacturing, engineering, defence, energy and complex B2B.

Build your network, share the challenges, get first access to what’s next - and, as a founding member, help shape the club as it grows.

JOIN BRAG.CLUB

Reading this for your team but you're the CEO?

How to Lead Marketing That Makes You Millions: A CEO's Toolkit for Industrial Businesses is the leadership-level companion to BRAG. Built for CEOs and business owners who want a structured, commercial view of how marketing should be operating inside their business.

GET THE CEO TOOLKIT ($497 AUD)

Ready to stop winging it?

BRAG launches October 2026.
Paperback, eBook, and audiobook. $39.95 AUD