For industrial businesses done being the world’s best-kept secret.

“We’re the best-kept secret in our industry.”

It’s usually said with pride. But if your market can’t find you, trust you, or tell you apart, you’re not a secret. You’re invisible.

BRAG is written for marketers and leaders working across manufacturing, engineering, defence, mining and energy.

It shows how marketing can support growth, strengthen positioning, reduce buyer risk and make complex industrial capability easier to understand.

If you do the marketing: you’ll get the language, structure and confidence to position your business properly and turn marketing into a function that drives real, measurable growth.

If you lead the business: you’ll see why marketing is a strategic lever, not a cost centre, and how backing it properly helps your capability become visible where decisions are made and contracts are won.

Because being clear isn’t bragging.

Go on. BRAG a little.

Shipping within Australia is included.

Outside Australia?
Please purchase via Amazon, Booktopia or wherever you purchase your favourite books. 

Buying for your team?
For orders of 10 copies or more, contact us to discuss bulk pricing and shipping.

Need an invoice or have a question?
Contact the BRAG team at [email protected]

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