Coming in 2027
More ways to put BRAG to work.
The book gives you the standard. BRAG.CLUB keeps you connected to it. In 2027, two new ways to go further will launch alongside them: self-paced DIY Courses for doing the work yourself, and Senior Workshops for tackling some of the bigger commercial questions facing industrial businesses.
Both are currently in development.
Register your interest in either, or both, and we’ll be in touch as dates, pricing and details are confirmed.
REGISTER YOUR INTEREST
BRAG DIY Courses
Self-paced. Practical.
Built to produce something you actually use.
01. MARKET RESEARCH:Â
Know the market before you move.
02. STRATEGY:Â
Turn business goals into a marketing plan you can actually use.
03. BRAND & MESSAGING:Â
Make it easier for the market to understand you, value you and choose you.
04. WEBSITE STRATEGY & BRIEFING:Â
Plan the website properly before anyone starts designing it.Â
Each course will be available in two formats:
Standard
The complete self-paced course, tools and templates.
Pro
Everything in standard, plus expert or CMO-level review of your finished work.
BRAG Senior workshops
Step back from the day-to-day. Work through the bigger decisions properly.
Three signature sessions built around commercial questions facing industrial businesses right now.
Designed for business owners, executives, technical leaders, sales, business development and marketing people, these are not generic marketing workshops. They bring together market intelligence, commercial strategy and more than 25 years of experience working inside complex B2B and industrial businesses.
01.
HOW TO WIN DEFENCE WORK
What it takes to be credible, relevant and ready for the defence supply chain.
Defence represents a significant opportunity for Australian industrial businesses, but wanting defence work and being ready to win it are two very different things.
This session looks at where your business may realistically fit, what buyers and primes need to see, how capability needs to be positioned, and what needs to be in place before you seriously invest in pursuing the market.
02.
WHERE WILL YOUR NEXT $5 MILLION COME FROM?
Turn an ambitious growth target into a much clearer commercial plan.
Setting a growth target is the easy part. The harder question is where the growth will actually come from.
Existing customers? New customers? A new geography? New products or services? Defence? Export? An adjacent market?
This session helps industrial leaders work backwards from the growth ambition, interrogate the real opportunities available to the business and decide where effort, investment, sales and marketing should actually be focused.
03.
THE DIVERSIFICATION DECISION
How to decide whether, where and how to take your capability into a new market.
Diversification can reduce risk, create new revenue streams and unlock the value of capability you already have.
It can also become a very expensive distraction.
This session helps leaders properly test new market opportunities before committing significant time and money, looking at market attractiveness, transferability of capability, barriers to entry, buyers, competition, proof, investment and the business’s genuine right to win.Â
One conversation.
Three ways to have it.
Each Senior Workshop topic will be available in different formats depending on how deeply you want to go.
Keynote
A sharp, thought-provoking presentation designed to start the conversation at conferences, industry events and leadership forums.
3-hour Online Masterclass
A practical live session that goes deeper into the framework and gives participants the opportunity to apply the thinking to their own business.
Full-day Company Workshop
A facilitated working session for one organisation, bringing the right people around the table to apply the framework to your real opportunities, constraints an priorities.
Hear the thinking. Work through the framework. Or bring the conversation into your business.
REGISTER YOUR INTERESTRegister your interestÂ
Be the first to know when they launch.
Tell us what you’re interested in: the DIY Courses, the Senior Workshops, or both.
We’ll keep you updated as dates, locations, pricing and details are confirmed, including the first keynote and masterclass opportunities scheduled for 2027.
Registering doesn’t commit you to buying anything.
REGISTER MY INTEREST
About Jacqui Daley
Jacqui Daley is the founder of The Measured Marketer and author of BRAG. She’s spent more than 25 years in marketing, including more than a decade working directly with industrial and complex B2B organisations across manufacturing, engineering, mining, defence and energy.
The DIY Courses and Senior Workshops take that experience and turn it into practical ways for marketers and business leaders to do better work, make clearer decisions and put BRAG into action.
Common questions
Are the courses or workshops available now?
Does registering commit me to buying anything?
How much will they cost?
Who are the Senior Workshops for?
Can a workshop be run specifically for our organisation?
Do I need to read BRAG first?
Is this relevant outside Australia?
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