The club for industrial marketers done winging it
Practical resources, tools and updates for the people responsible for marketing manufacturing, engineering, defence, energy and complex B2B businesses.
JOIN BRAG.CLUB (FREE WHILE WE BUILD IT)
Why BRAG.CLUB exists
You're not winging it because you're under-qualified. You're winging it because you're under-supported.
Marketing inside an industrial business is different. You might be the only marketer in the organisation, or you inherited it alongside another role entirely. The CEO says “just post something.” The engineers want to talk specifications, not value. The tender’s due next week. Sales wants more leads. Everyone wants marketing to prove its worth.
Most marketing education doesn’t prepare you for that. Universities aren’t teaching people how to market hydraulic systems into mining, precision engineering into defence, or technical capability into a long procurement process. Most mainstream marketing advice still assumes you’re selling something simple, fast and consumer-facing.
BRAG.CLUB exists to make relevant, practical industrial marketing support easier to access. Not more noise, not another content library you’ll never finish - just useful resources that help you understand the work, make better decisions and take the next step.
What BRAG.CLUB Â is
Start with the book. Keep building with the club.
BRAG gives you the foundations for making an industrial business understood, trusted and chosen. BRAG.CLUB gives you somewhere to keep going.
It’s a community for the people doing marketing inside manufacturing, engineering, defence, energy and complex B2B businesses. Create your member profile. Meet other marketers working in businesses like yours. Share what you’re working through. Ask questions. Swap ideas. Build your network.
And get practical BRAG resources, tools and updates along the way.
We’re deliberately starting BRAG.CLUB simply.
Rather than build a big paid membership based on what we think industrial marketers need, we want to build it with the people who will actually use it.
So the founding version of BRAG.CLUB is free to join.
Get in early. Be part of the club. Help shape what it becomes.
JOIN BRAG.CLUB
What you'll find inside
Your people. Your profile. Practical help when you need it.
YOUR BRAG.CLUB PROFILE.
Set yourself up inside the club and tell the community who you are, where you work, what you know and what you’re working on. As the community grows, so does your network of marketers who understand what it’s like to market complex businesses.
THE BRAG.CLUB COMMUNITY.
You don’t have to figure everything out alone. Connect with other solo and small-team marketers, share a challenge, ask a question, contribute what you’ve learned or simply see how someone else is tackling it.
THE WEEKLY BRAG.
A regular reason to come back to the club. We’ll share something worth talking about each week: a smart piece of industrial marketing, a useful idea, a member win, a challenge for the community or something we think deserves a BRAG.
And members can join in. Got something you’re proud of? Something you’re stuck on? Something others could learn from? Post it.
THE FREE BRAG BLUEPRINT
A practical starting point for reviewing your marketing foundations and identifying where attention is needed, with prompts, checklists and simple exercises covering your market, brand, website, content, strategy and measurement.
TOOLS & PRACTICAL RESOURCES.
Templates, prompts, checklists and resources designed for the realities of industrial marketing. We’ll add them because they solve a genuine problem, not because we’re trying to fill a content library.
FIRST DIBS ON WHAT COMES NEXT.
BRAG.CLUB members will be the first to know when new resources, workshops, DIY courses, events, audits and other BRAG goodness are released.
Some will be free. Some will be paid. We’ll always make that clear.
Who's behind BRAG.CLUB
Meet Jacqui Daley. Founder, The Measured Marketer, Author of BRAG
Jacqui has spent more than 25 years in marketing, including more than a decade focused on industrial and complex B2B businesses - manufacturers, defence suppliers, engineering firms, mining services businesses and energy operators.
She founded The Measured Marketer in 2016 and is based in the Hunter region of New South Wales. As a former Chair of the Hunter Manufacturing Awards and CMO for the Hunter Defence Taskforce, her strategies have had to make sense in boardrooms, on factory floors and in complex procurement environments.
"I created BRAG because too many capable industrial businesses are still invisible - and too many marketers inside those businesses are being asked to figure everything out alone. BRAG.CLUB is a practical place to start."
JACQUI DALEY, AUTHOR AND FOUNDER
Common questions
Q: Is BRAG.CLUB free?
Q: Is BRAG.CLUB a membership?
Q: Will BRAG.CLUB become paid in the future?
Q: What does being a founding member mean?
You're doing industrial marketing.Â
You shouldn't have to do it alone.
Create your BRAG.CLUB profile. Meet other people doing the same kind of work. Share what you’re learning. Ask the question you can’t ask the marketing department because, well, you are the marketing department.
 Get the tools. Join the Weekly BRAG. Hear about new things first.
And as a founding member, help us build the BRAG.CLUB you’d actually want to belong to.
It’s free to join. Get in early.
