Work with us
When you need more than the tools.
BRAG gives industrial businesses the thinking, structure and tools to make better marketing decisions. Sometimes, though, the next step is not another framework. It is experienced marketing leadership applied directly to the business.
That work happens through The Measured Marketer, the strategic marketing consultancy founded by Jacqui Daley in 2016.
The Measured Marketer works with industrial B2B businesses across Australia, with virtual strategy and fractional CMO support also available internationally.
Work with The Measured MarketerFor industrial B2B SMEs ready for hands-on strategy, research or outsourced marketing leadership.
Senior Marketing Thinking, Applied To Your Business
The Measured Marketer works with manufacturers, engineering and technical businesses, defence suppliers, mining and resources companies, energy businesses and the organisations that support them.
The work starts with understanding where the business is going, what the market needs to understand, where the commercial opportunities sit and what marketing needs to do to support them.
Support can include:
Fractional CMO + Marketing Leadership
Senior marketing direction for businesses that need CMO-level thinking without a full-time hire.
Marketing Strategy
Research-led strategy connected to business goals, growth, diversification and market position.
Market Research
Bespoke research to better understand customers, competitors, opportunities and buying behaviour.
Marketing Performance + Reporting
Clearer measures and reporting that help leadership understand what is working and where to focus.
Workshops + Team Development
Tailored sessions for leadership, marketing, sales and commercial teams.
Built from the same thinking
BRAG and The Measured Marketer are deliberately connected. BRAG brings together the thinking Jacqui has developed over more than 25 years in marketing, including the past decade-plus working deeply inside Australian industrial B2B. The Measured Marketer applies that thinking directly to individual businesses.
The approach is grounded in discovery, commercial clarity and translating technical capability into value the market can understand. The aim is simple: make good industrial businesses easier to understand, easier to trust and easier to choose.
Based in the Hunter.
Working well beyond it.
Not sure whether you need BRAG or The Measured Marketer? Start with BRAG.
The Measured Marketer is based in the Hunter, but works with businesses across Australia.
Strategy, research, advisory and fractional CMO engagements can also be delivered virtually, making that support available internationally.
Some work benefits from being on site. Other work simply needs the right senior thinking at the table.
Where Should You Start?
If the business is still working out what needs attention, start with BRAG and the tools.
Explore the BRAG Toolbox
If the need is already clear, whether that is senior marketing leadership, strategy, research or experienced support to move something important forward, go straight to The Measured Marketer.
There is no need to arrive with a perfectly formed brief. Working out the right brief is often part of the job.
Talk to The Measured Marketer
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