Before you spend more on marketing,Ā know what actually needs fixing.
The BRAG Audit is an independent assessment of your business, market and marketing against the standards set in BRAG.
We look at what the business knows internally, what the market can actually see externally, and where the gap is costing you visibility, credibility or confidence.
$4,500 + GST
COMING SOON
You probably don't need more marketing activity.Ā You need to know where the problem is
You're considering rebuilding the website.
But is the website actually the problem?
You think you need more leads.
But can your buyers understand why they should choose you?
You're considering a rebrand.
But is the brand weak, or is the proof simply invisible?
You've hired a marketer.
But have you given them enough direction, information and commercial access to succeed?
You're posting constantly.
But is any of it helping a buyer say yes?
Before another investment is made, diagnose the system.
Assessed against theĀ BRAG standard
1. BUSINESS + MARKET CLARITY.
Do you know where you're going?
2. TARGET MARKET + BUYER FOCUS.
Do you know whose confidence you need to earn?
3. POSITIONING + BRAND CLARITY.
Can you explain why you should be considered?
4. VISIBILITY + DISCOVERABILITY.
Can buyers, search engines and AI find and understand you?
5. PROOF + CONTENT.
CanĀ buyers verify what you claim?
6. MARKETING ENGINE + SALES ALIGNMENT.
Is marketing connected to how work is won?
7. MEASUREMENTĀ + MARKETING LEADERSHIP.
Do you know what's working and what to do next?
Behind these seven areas sits a 56-point assessment methodology developed specifically for industrial and complex B2B businesses.
What you know
What the marketĀ sees
The gapĀ between them
Inside the business
We review the direction, markets, customers, capability, priorities, assets and available performance information you provide.
Outside the business
We independently assess your website, messaging, competitors, search visibility, digital footprint, social/content presence and AI/AEO discoverability.
Then we compare the two
Because one of the biggest problems BRAG is designed to solve is: The business is better than its marketing makes it look.
What you'll receive
45-minute Kick-off Session
Confirm the business priorities, where marketing fits, and what feels stuck.
Your BRAG Score
AĀ clear assessment across the seven BRAGĀ pillars.
Your BRAGĀ
Maturity
Exposed / Reactive / Established / Strategic / BRAG-Worthy
Foundation Gates
The fundamental areas that need to be sound before marketing can scale effectively.
Critical Risks
Ā Issues that could undermine a major business decision, market opportunity or marketing investment.
The Gaps That Matter
Ā Not a dump of everything we spotted. The things that actually deserve attention.
Keep / Fix / Invest / Stop / Not Yet
Ā A practical decision framework for what happens next.
Now / Next / Later
Ā So the business knows sequence, not just tasks.
Executive Report
Ā A proper leadership-level document that can become the shared reference point across management, marketing and sales.
90-minuteĀ BRAG Readout
Ā A senior discussion to work through findings, implications and priorities.
Commission a BRAG Audit before you...
Rebuild the website
Know what it actually needs to communicate first.
Rebrand
Know whether the brand is really the issue.
Hire a marketer
Know what capability and level the business actually needs.
Appoint an agency
Give them a much stronger starting point and clearer brief.
Enter a new market
Know whether your current positioning, proof and visibility support the move.
Launch a major campaign
Make sure you're not paying to send more people towards weak foundations.
Increase the marketing budget
Know where investment is most likely to make a difference.
What the BRAG Audit isn't
It isn't:
- a marketing strategy
- a technical SEO audit
- a full website UX or development audit
- a brand health research study
- customer research
- financial or business advisory
- a generic AI-generated report
And:
We do not require access to your analytics, CRM, advertising platforms or other backend systems. If useful performance reports already exist, we'll review them.
What happens
after the audit?
The BRAG Audit stands alone.
You can take the findings back to your internal team, existing agency, web partner or other advisers and use them to determine what happens next.
If the Audit identifies a need for deeper strategic consulting, research, positioning, marketing strategy or implementation support, those services sit outside BRAG and can be scoped separately through The Measured Marketer.
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