The BRAG Blueprint
You've read BRAG.
Now let's put it to work.
Welcome back, and thank you for reading BRAG!
Firstly, I want to say a genuine thank you for buying my book. Writing BRAG has been a significant undertaking, and knowing it's finding its way into the hands of people working in Australian industry means a great deal to me.
I'm especially pleased you've made it this far and come back for the BRAG Blueprint.
The book was written to challenge how we think about marketing in industrial businesses. The Blueprint is here to help you put some of that thinking into practice.
Whether you're a business owner, an experienced marketer, or someone who's found themselves responsible for marketing alongside everything else, I hope both the book and this resource help you make more informed, confident decisions about what comes next.
Jacqui Daley AMAMI CPM
Founder + Head Bragger
Author | CMO | Industrial Marketing Strategist
Your Free BRAG Blueprint!
Take what you've learned and apply it to your business.
The BRAG Blueprint is a practical workbook designed to help you move from reading and reflecting to assessing where your business stands today.
It brings together five practical tools to help you examine your marketing foundations, identify gaps and opportunities, and decide where to focus your efforts.
You don't need to complete everything in one sitting. Work through it at your own pace, involve your team where useful, and come back to it as your business evolves.
Your Blueprint is complimentary with the book.
GET YOUR FREE BRAG BLUEPRINTThere's more to BRAG than the book.
BRAG was never intended to be just a book. It's part of something much bigger we're building for the thousands of Australian industrial businesses doing important work, and the people responsible for helping their markets understand it.
BRAG.CLUB is a growing platform dedicated to better marketing in manufacturing, engineering, mining, defence, energy and technical industries. And now that you're here, I'd love you to explore what's available.
BRAG.CLUB Community
For the people doing the marketing.
If you're responsible for marketing inside an industrial business, you know it's a different environment to most.
Complex products, long sales cycles, technical subject matter and often limited resources or support. BRAG.CLUB brings industrial marketers together to learn, share experiences, access practical resources and build their capability and confidence.
Whether marketing is your profession or simply part of your job, there's a place for you here.
CEO Toolkit
For the people leading the business.
You don't need to be a marketing expert to make better marketing decisions.
The BRAG CEO Toolkit is designed for owners, CEOs and general managers of industrial businesses who want to better understand marketing's role in business growth, ask the right questions and provide clearer direction to the people responsible for marketing.
It's practical support for leaders who want marketing to contribute meaningfully to their broader commercial strategy.
BRAG Audit
Know where your marketing stands.
Sometimes the most valuable next step is an independent assessment of what's working, what's missing and what deserves attention.
The BRAG Audit takes a structured look at your business's marketing function, foundations and activities, providing practical recommendations to help inform your next decisions.
It's designed for industrial businesses that want to approach marketing more strategically and make better use of their resources.
Thank you!
If you've taken something useful from BRAG, I'd genuinely love to hear about it.
Perhaps it's changed the way you think about marketing, prompted a conversation with your leadership team, or helped you recognise something that needs attention in your business.
And if you know someone else working in an industrial business who could benefit from the book, please pass it on.
My hope is that BRAG contributes to a much bigger conversation about the value of marketing in Australian industry, and helps more of our businesses get the recognition and opportunities their capability deserves.
Thank you again for being part of it.
Jacqui
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